Integrated Controller · Added onto Multiply accounting
Fractional controller and CFO-level planning for ecommerce brands.
Clean books tell you what happened. This tells you what to do next.
A controller layered onto your Multiply accounting team - most of what founders expect from a fractional CFO: cash flow forecasting, inventory planning, and margin targets, built on books we close ourselves and implemented inside the business instead of reported on from outside.
The Rule
We don't sell strategy on top of unreliable books.
Integrated Controller is only available on top of Multiply accounting. Strategy built on bad data isn't worth it. Plenty of firms will sell you a big advisory retainer on messy books. The result is that you end up on a hamster wheel.
Adding this tier is important but only at the right time. Nailing the basics of margin discipline and financial clarity first is a big momentum builder. Then adding a Controller in the mix will unlock profitable growth.
What The Controller Owns
Cash flow forecasting, inventory planning, and margin targets.
A rolling 12-month forecast
Re-planned quarterly, so the year ahead is a model to guide decisions and the next 90 days are extremely dialed in.
Inventory buys modeled against cash
Each season's order sized by math - landed cost, COGS targets, and worst-case scenarios - and placed proactively, not last minute.
Contribution-margin targets your ad agency is held to
Marketing spend tied to profit, not ROAS screenshots
Pricing and margin discipline
By product and channel - where to raise, what to cut, what to keep
Debt paydown and owner distribution planning
A deliberate plan for what the profit is for
Budget vs. actual reviews
In plain English - what changed, why, and what we're doing about it
Controller vs. CFO
Fractional CFO or fractional controller: which does your brand need?
For most brands between $1M and $20M+, the controller layer is what actually moves the needle: reliable numbers, forward planning, margin discipline, and someone implementing it week to week. Fractional or full CFO work - fundraising, M&A, multi-entity structures - matters later, and we'll tell you plainly when you're there. What you get here is most of the outcomes founders expect from “a CFO,” delivered at controller level and priced like it.
Pricing
Fractional controller pricing.
Integrated Controller starts at $3,000/mo, added to your Multiply accounting engagement. No long-term contracts.
FAQ
Common questions.
Can I hire the controller without Multiply accounting?
No. The controller's work is only as good as the data underneath it, and we can only stand behind data our own team produces. One team equals speed and efficiency.
What does the cadence look like?
Weekly or bi-weekly working calls with your controller, plus a quarterly planning session to re-set the forecast. Between calls, they're in your numbers - not waiting for the next meeting to flag something.