For DTC, wholesale, and retail brands doing $1M-$20M+
Ecommerce accounting and bookkeeping for seven‑figure brands.
Dial in your margins, see your cash coming, and build the brand you know is possible.
Multiply is an outsourced accounting firm for ecommerce and retail brands. We handle your bookkeeping, inventory and COGS accounting, and month-end close - books closed on the same day every month - then turn them into weekly reporting on margin by channel and cash flow, so you make better decisions faster. Based in Chattanooga, TN, working with Shopify, Amazon, and wholesale brands nationwide.
“Saying yes to Multiply was the best leadership decision of 2025.”
“We went from confusion and not being totally clear to record profit in one year.”
“His advice and straight-forward numbers helped me make decisions that, looking back a year later, have had an enormous impact on my life.”
Meet the Founder
Ecommerce accountants who've actually run a product brand.
17 years. Four businesses. One bankruptcy.
Before Multiply, Phil Sanders bootstrapped Citizen Supply, a retail brand, from zero to $3.5M - then watched it collapse when the pandemic hit. He had a fractional financial team delivering the normal financial statements. What he didn't have was anyone connecting those numbers to the lease, the inventory bets, and the tracking channel health. Multiply is the financial partner he wishes he'd had.
The Problem
Shopify, QuickBooks, and your ad accounts all tell a different story.
Shopify revenue doesn't match QuickBooks. Meta ads are delivering sales, but are they at the right margin? How many fees do these wholesale platforms actually take? Your financial reports are a month behind, and the P&L your accountant sends reads like it was written for them - not you.
Services
Ecommerce bookkeeping, accounting, and controller services.
Start with what you need. Add the rest when you're ready. Everything priced in the open.
A senior e-commerce accountant embedded in your business.
Books closed on the same day every month, a P&L built around contribution margin, and AR, AP, payroll, and reconciliation handled end to end. Reports delivered throughout the month that you can understand.
Starts at $1,000/mo · most $4M-$15M brands invest $2,500-$4,500/mo
Learn more →Fractional controller: forecasting, margin targets, and cash planning.
Forecasting, margin targets, inventory and cash planning.
From $3,000/mo on top of accounting. We don't sell strategy on shaky books.
Learn more →A year-end financial review of 2026, and a game plan for a more profitable 2027.
A 20-business-day financial assessment. Every cash and margin leak found, sized, and ranked, with the exact steps to fix it.
Starting at $2,500 · 20 business days
See the Year-End Reset →How We're Different
What a specialist ecommerce accounting firm does differently.
Operator experience.
We've signed the lease, placed the Q4 buy, and made payroll on a tight week. Your finances get managed by people who understand what's at stake - because we've carried it.
Reporting built for decisions.
Not a tax-formatted P&L - margins by channel and product, cash you can see coming, and a plain-English "here's what we'd do."
E-commerce and retail only.
You'll never explain what a Faire payout is, why returns spike in January, or what a 3PL invoice looks like. We already know.
Who It's For
Built for DTC and wholesale brands doing $1M-$20M+.
You make a physical product and sell it direct - Shopify, Meta, maybe TikTok - with wholesale growing through Faire and trade shows. You're somewhere between $1M and $20M+, US-based, founder-led. You've got a 3PL or a small team, running ads, and a nagging feeling that nobody's connecting the money to the decisions.
Bigger, smaller, or built differently? Book the call anyway. If we're not the right fit, we'll tell you - and point you to someone who is.
FAQ
Questions founders ask before hiring an ecommerce accountant.
Do you do our taxes?
No - we don't offer tax prep or filing. We work alongside your CPA and hand them clean, tax-ready books, so you're not the messenger in between.
Which platforms do you work with?
Shopify, Amazon, Faire, wholesale, and retail - plus the payroll, 3PL, and ad platforms around them. Every channel gets reconciled into one set of books, with margin tracked by channel.
What does ecommerce bookkeeping and accounting cost?
Integrated Accountant starts at $1,000/mo for simpler brands around $1M in revenue. Most $4M-$15M brands invest $2,500-$4,500/mo, depending on channels, order volume, and complexity.
Do I need a fractional CFO or a controller?
For most brands between $1M and $20M+, a controller is what moves the needle: reliable numbers, cash flow forecasting, inventory planning, and margin targets. Fundraising and M&A-level CFO work matters later - we'll tell you plainly when you're there.
Are you only in Chattanooga?
No. We're based in Chattanooga, TN, and work with ecommerce and retail brands across the US. Everything runs remotely, with regular calls and reporting you can read on your own time.
We already have a bookkeeper. Is switching painful?
Less than you'd think. We map what exists, clean up what needs it, and take over from there. You stay out of the weeds.