Accounting & financial operations for e-commerce and retail brands
Finally know where your brand actually makes money.
Multiply is the fractional finance team for product brands. We keep your books clean, build your reporting around unit economics; margins, cash, inventory, and ad spend - so you can make proactive and profitable decisions.
“Saying yes to Multiply was the best leadership decision of 2025.”
“We went from confusion and not being totally clear to record profit in one year.”
“His advice and straight-forward numbers helped me make decisions that, looking back a year later, have had an enormous impact on my life.”
The Problem
Your core metrics are scattered. There needs to be one source of truth.
Shopify revenue doesn't match QuickBooks. Meta ads are delivering sales, but are they at the right margin? How many fees do these wholesale platforms actually take? Your financial reports are a month behind, and the P&L your accountant sends reads like it was written for them - not you.
Why Us
We've built brands before. We know the pain points.
Before Multiply, our founder Phil Sanders bootstrapped a retail brand from zero to $3.5M - then watched it collapse during the pandemic. The bookkeeping was getting done but everything felt reactionary. That gap is why Multiply exists.
So we don't believe finance should be an island of spreadsheets you dread visiting. We build it into the way you run the brand: what your marketing really earns, when to place the inventory order, how much you can actually pay yourself.
Services
Three services. All focused on keeping you cash flowing!
Start with what you need. Add the rest when you're ready. Everything priced in the open.
A senior e-commerce accountant embedded in your business.
Books closed by the 15th, a P&L built around contribution margin, and AR, AP, payroll, and reconciliation handled end to end. Reports delivered throughout the month that you can understand.
Starts at $1,000/mo · most $4M-$15M brands invest $2,500-$4,500/mo
Learn more →One dashboard. One source of truth that incorporates the core metrics of the business.
Your financials, marketing, inventory, and fulfillment data in one weekly-verified dashboard.
$1,900 build · $600/mo maintained - or take it in-house
See a sample →Customized strategy and guidance for profitable growth.
Forecasting, margin targets, inventory and cash planning.
From $3,000/mo on top of accounting. We don't sell strategy on shaky books.
Learn more →How We're Different
What you get here that you won't get from a typical firm.
Operator experience.
We've signed the lease, placed the Q4 buy, and made payroll on a tight week. Your finances get managed by people who understand what's at stake - because we've carried it.
Reporting built for decisions.
Not a tax-formatted P&L - margins by channel and product, cash you can see coming, and a plain-English "here's what we'd do."
E-commerce and retail only.
You'll never explain what a Faire payout is, why returns spike in January, or what a 3PL invoice looks like. We already know.
Who It's For
Built for brands like yours.
You make a physical product and sell it direct - Shopify, Meta, maybe TikTok - with wholesale growing through Faire and trade shows. You're somewhere between $1M and $15M+, US-based, founder-led. You've got a 3PL or a small team, running ads, and a nagging feeling that nobody's connecting the money to the decisions.
Bigger, smaller, or built differently? Book the call anyway. If we're not the right fit, we'll tell you - and point you to someone who is.