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Fractional Accounting & Advisory for Growth Stage Service and Product Businesses

Transforming broken financials into action.

Multiply is the fractional finance team for founder operators — handling accounting, controller oversight, and CFO strategy so you can lead instead of getting stuck managing the chaos.

$22.85M
Revenue Under Advisory
3-in-1
Roles: Bookkeeper · Controller · CFO

“Saying yes to Multiply was the best leadership decision of 2025.”

Tony Sorrienteno — CEO, Ox Creative

“We went from confusion and not being totally clear to record profit in one year.”

Joel Mathew — Founder & CEO, Fortress Consulting

“His advice and straight-forward numbers helped me make decisions that, looking back a year later, have had an enormous impact on my life.”

Jared McFadden — Founder

The Problem

Why does everything feel stuck?

Most founders at your stage are relying on a bookkeeper or homemade spreadsheets — and nothing more. No strategic layer, no forward-looking guidance, no one holding the business financially accountable. Just a hamster wheel of surprises and reactive decisions.

You're making gut calls on things that need real data. And that same gut is telling you the system is broken.

Robbing Peter to pay Paul — problems get temporarily patched, never actually solved.
You hold the entire financial picture in your head — and it's becoming a pressure cooker.
The business you built to provide keeps taking more than it gives.
You know what's possible. Getting there feels like going in circles.

The Solution

The Multiply way.

Multiply is built different — because it's founded in real entrepreneurial experience. Financials managed without that experience are just theory. We're here to support decision makers, not confuse them. The goal is clarity that plugs into your operations and drives sustained profit.

01

The System

A built-in cadence that keeps you ahead year-round: Rolling 12-Month Forecast, 90-Day Adjustments, Monthly Analysis & Insights, and Bi-Weekly Core Metric Reporting.

02

The Team

Depending on your phase, complexity, and goals, we plug in the right fractional roles — CFO, Controller, Accountant, and Client Support — exactly when you need them.

03

The Adjustments

Your business will evolve. Multiply is built to evolve with it — adjusting the team, the cadence, and the focus as your needs change.

Talk with Phil →

Who We Serve

Built for your phase and industry. Specialist > Generalist.

Ecom & CPG Brands

The brand builder who's outgrown their bookkeeper.

Inventory costs, ad spend, margin management, and cash cycles are complex. We understand the ecom and retail financial model and give you the clarity to grow profitably — not just fast.

Ecom Services →
Creative Agencies & Services

The agency owner ready to move up and out.

Retainer management, project margins, team costs, and utilization rates — we speak your language. Get the financial structure to scale your agency without flying blind.

Agency Services →
Not Sure?

Don't see your industry here?

Every business is different. If you're wondering whether Multiply is the right fit for your unique situation, reach out. If we're not the right match, we'll refer you to someone in our network who is.

Let's Talk →

The Outcome

When you have the right financial partner,
everything becomes possible.

01

Confident decisions

You stop guessing and start knowing. Every hire, investment, and distribution is backed by real data. You become the founder you know you can be.

02

Strategic clarity

A financial roadmap that tells you exactly where you are, where you're going, and what it takes to get there — plus support when curveballs hit.

03

You move up and out

Stop being the accountant by default. Reclaim your time for the work only you can do.

04

Sustainable scale

Grow with a financial foundation that yields sustained profit as you scale — not a house of cards that collapses under pressure.

Feeling like we may be a fit?

A 20-minute conversation is where the transformation starts.