A Multiply Virtual Event
TURN HOLIDAY DEMAND INTO JANUARY CASH
Live info session for retail & ecommerce founders
Finish 2025 with strong cash that fuels Q1 2026.
Why This Matters!
Retail cash flow is a cycle—
Cash → Inventory → Sales → Cash
and peak season magnifies every weakness. If you’re only checking your bank balance, you’re flying blind. If you're only measuring revenue, your profit is getting lost in the mix. If you're buying inventory with debt, you run the risk going upside down on the business.
This session gives you the few metrics that actually matter, teaches you how to read them fast, and shows you how to use them to make smarter buys and promotions.
WHAT WE’LL COVER
(high level, founder‑focused)
Cash Flow, the one weekly report that matters most (10 min)
What to look at: inflows, outflows, payroll, vendor timing.
How to smooth seasonality so bills are covered between spikes.
The 10‑minute rhythm to review cash and make one good decision each week.
2. Forecasting the next 6–12 weeks
(10 min)
Turn last quarter’s reality into next quarter’s plan.
Spot “collision weeks” early (payroll + inventory purchase + slow season)
and fix them before they hit.Use the forecast to decide when to promote and what you can afford.
3. Buying Power & Inventory Basics (10 min)
The simple monthly inventory check that keeps your P&L honest.
Why clean inventory records improve your borrowing ability.
A lightweight tracker to align purchasing with what actually sells.
4. AMA: Live Q&A (15 min)
Bring your cash, promo, or inventory questions [or anything else]
—get practical next steps.
THE HOSTS
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— Fractional CFO at Multiply. Builds cash‑flow systems and inventory processes for product brands from $100k - $100m in annual revenue. Known for turning complex finance into simple, repeatable rhythms.
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— Founder, Multiply. Works with creative, founder‑led retailers to make financials practical: clear cash, stronger margins, and better decisions.
What You’ll Walk Away With:
Cash Flow Forecast Template (Google Sheets): Weekly view of money in/out with simple inputs.
Peak Season Promo Profit Calculator: Pressure‑test discounts and bundles; see true profit after returns, shipping, 3PL, and ad spend.
Simple Inventory Tracker (Monthly): Know what you have, what moved, and what it did to COGS—without getting lost in jargon.
Kristy’s Finance Tech‑Stack Shortlist: Tools that reduce manual work and improve accuracy (not budget busters).
Short Video Walkthroughs: Quick Looms for each tool so you can implement fast.
Who This Is For
Product brands doing seasonal volume (DTC, wholesale, or both).
Founders who want clear, non‑super-nerd finance guidance they can act on immediately.
Teams who need better forecasting for vendor buys, payroll, and promos.
Not ideal if you’re looking for deep accounting theory or influencer bs. We keep it tactical and usable.
AGENDA [45 min]
Cash Flow Levers – 10 min
Forecasting the Future – 10 min
Buying Power (Inventory Basics) – 10 min
Live Q&A with Multiply Experts – 15 min
Bonus delivery + links – sent right after the session
DETAILS
Date: Thursday, September 18, 2025
Time: 3:33 PM ET (yes, 3:33—on purpose)
Length: 45 minutes
Location: Live on Zoom
Replay: Yes, sent to all registrants
FAQ
Will this be too technical?
No. We’ll stay founder‑friendly and provide short videos for each tool.
Do I need clean books first?
No. Start with the cash forecast and inventory tracker; they’ll help you see what to fix next.
Will there be a replay?
Yes. Register to receive it.
Is this a sales pitch?
No long pitch—just practical training. If you want help implementing, we’ll share how to book a call.
